Ski resort : 2012-01-16
On my way home I saw a huge sign next to the highway. It caught my attention because it wasn’t really a sign, but more like a big television. It gave so much light that I think every driver got distracted by it and it possibly caused a traffic jam. There was a commercial message about a ski resort on it and it made me dream away, thinking of how nice a holiday there could be. I’m not sure how safe this form of digital signage is, as I probably wasn’t the only driver who got carried away. I hope the authorities have thought about that when giving the permit for the board.